Sergejs Vaļuško applied for the PINK program with another idea that was connected to the IT industry. “In PINK I understood that this idea would be difficult to implement in the current circumstances – it was too large of a project, and I didn’t have the physical, financial, or human resources to implement it. The new idea came after half a year of watching what other companies do in PINK. I wanted to think of something, and I did,” remembers Sergejs.
Now the company Ewal is an INK participant and manufactures creative toy bundles for children. With them, it’s possible to create various constructions. “We don’t inhibit imagination. However our product is the key to understanding that everything is made up of simple things. But to create anything you need patience and to invested work,” Sergejs tells about the content of his toys. Currently the bundle can be purchased in multiple stores in Latvia. The company has also created a first draft of an internet store. If marketing brings in results and clients buy products online, it will be improved and advertised. Export options are also being considered. First to our neighboring countries – Estonia and Lithuania. After that, Scandinavia and Germany are in the plans.
Sergejs believes that the largest benefits of INK are the consultations to create an understanding about processes within the company. For him this was very important, because he is from Belarus and the local bureaucracy is foreign to him. He emphasizes that the financial support is valuable – grants helped create the product and its packaging. Now the company has applied for a grant that’s intended for purchasing materials.
Realistically evaluate your abilities.
Clearly define your path and target.
Work a lot and don’t expect results quickly. Don’t be afraid or bitter when difficulties arise.